Warning: This is a Social Experiment

Written on April 1, 2010 – 12:01 pm | by Michael Harris

If #JustinBieber wishes everyone a Happy Good Friday, #Isthataproblem? #backinTheday, Easter wouldn’t have trended on #FF, short for #FollowFriday, because Twitter didn’t exist. World Autism is not a movie or a song and isn’t #nowplaying. Happy Easter!

What this post is getting at is how do we effectively use social trends in our online marketing tactics? As seen above, I’ve taken the highest trending Twitter topics and tried to put them together to make sense. The same thing can be seen with businesses new to social media. Most often, businesses trying to use the latest phrases or topics can turn their marketing campaign into a jumbled mess that doesn’t mean anything and doesn’t engage others with our brand. The goal is to provide relevant content and begin making positive connections between your brand and your clients. Along with that, we will explore the idea of using web analytic tools to learn about how people find your site. Do they come through search, following you on Twitter or because their a friend on Facebook? Using this information can be a powerful insight into how you can, again, relate your brand to you audience.

After this post, I will be tracking the results of how many hits it receives as well as how high it scores using search engine optimization. Watch for the results to be posted next week!

Perfect Business!