The Angel Dating Game

Written on November 4, 2010 – 8:55 pm | by Michael Harris

Dating is much like the angel investment process don’t you think? Whether you’re online, or in person your job is to pitch your suitability to the individual of your dreams.

If you’re a particularly attractive lady, for example, how would you handle the process of filtering out those people that just aren’t suitable? Let us be honest, it is a basic human trait to find the most suitable partner, it’s a natural instinct that plays its part in angel investment too. You see, even the post attractive people use dating websites to manage the process of filtering and attracting a mate. It’s time-efficient. It makes sense.

Many dating sites allow ladies to register for free knowing that it’s effectively a seller’s market – whilst the men have to put their hand in the wallet. What’s the alternative? Could they be in every bar, every club, and every supermarket (I’m reliably informed that they’re great way to find dates) each and every night of the week to attract ‘the one’? It’s unfeasible! How much do you have to spend attending venues where the ‘hot’ people hang out? How long will it take and what would you have to sacrifice?

Many people miss out the logical ‘rules of attraction’ when it comes to attracting angel investment. It’s as simple as ‘this is what I’ve got, this is what I need, can you provide it and will we last?’ Angel Investment, at its core, isn’t some Machiavellian process, it’s based on wants and needs.

One thing people misunderstand about raising finance from private investors when they chip in to the is it right to pay to pitch to business angels debate is that you don’t ‘pay a business angel to have a look at our business plan‘^source, you pay a ‘dating site’ that not only connects entrepreneurs seeking funding with those able to invest, but these sites also put a great deal of effort into getting those entrepreneurs ‘datable’, or in this sense, ‘investable’.

If you were in a club dashing around chucking business cards at all the ‘potentials’ without stopping and thinking about what they want and need do you think you’d make a success of it? If your patter didn’t contain the right information would you be wasting your time?

Choosing whether or not you should use an angel investment network such as Angels Den is a simple case of working out your expected ROI from meeting 10-15 vetted, active Angel Investors in one evening at a SpeedFunding event near you – they are there to make angel investments shouldn’t you be there too?

Perfect Business!