25% of hotels still ignoring social media: report
Written on June 14, 2011 – 2:41 am | by Ashley Johnson
Of the industries impacted by the internet, the travel and hospitality industries are amongst those impacted greatest. While companies within these industries have faced numerous digital challenges, there can be little doubt that the web has benefitted forward thinking players immensely.
When it comes to hotels, however, a survey conducted by TravelClick found that a full quarter were still ignoring social media for purposes of “[increasing] occupancy and revenue per available room.“
In the hotelier’s social media marketing mix, Facebook is, not surprisingly, the most popular social media hub. Of hotels using social media, 65% are active on Facebook. That number drops to 20% for Twitter, 10% for Groupon and just 8% for Foursquare.
According to TravelClick, 57% of the respondents to its survey are increasing their spend on display ads and 20% are increasing their spend on paid search.