4 Simple, But Effective, Email Marketing Tips

Written on June 17, 2010 – 5:10 pm | by Ashley Johnson

Email marketing has many advantages. It can be an effective way to promote your business, grow your contact list, and stay in touch with your customers. However, many small business owners are not effectively managing their email marketing campaigns.

Email marketing is a delicate business. Without a good strategy, you could potentially lose customers, gain an unfavorable reputation, and ultimately lose business. With this in mind, what do you need to have an effective email marketing campaign?

Make Your Email List And Check It Twice

Having a strategy to collect email contacts is great. However, you should also have a process in place that checks email addresses for accuracy. Sort your list and take out addresses with info@, or support@ emails. If an email is returned as undeliverable to certain addresses, see to it that those addresses are removed from your list.
Pay Attention to Your “Subject” and “From” Lines

Your email should be recognizable. If recipients do not know from whom an email is sent, they will likely delete it. The same holds true for your subject line. If it does not capture their attention and engage them to read further, consider your email deleted.
Avoid vague subjects like “Big Sale!” or “Huge Savings!”

Be sure that your subject line is in line with your email message. Tricking readers to opening an email with a catchy subject and changing the subject in the body of the email only frustrates your customers.
What to Include (And Eliminate) In the Body of the Email

Your email should include a note as to why the reader is receiving the email, such as an opt-in choice or a request after a product purchase. You also should include a procedure for the recipient to unsubscribe if they choose.

The rest of your email body should contain your well-written message. To avoid getting trapped in spam filters, avoid phrases like:
- Free
- Savings
- Free trial
- Special offer
- Limited time only
- Winner
- Anything regarding mortgages, bad credit, or debt
Follow Up After Each Email

Remember to continue to follow up your list after sending an email. Check again for any undeliverables, and look for complaints about your emails.

As you continually improve your email list and message content, you will find that an email campaign with a sound strategy can bring great rewards.

Perfect Business!